Our strategy is sustaining outcomes of the organizations and building trust with their stakeholders by increasing transparency and objectivity and by constantly determining the main challenges facing the organizations and try resolving or minimizing its effect.

Growth strategies

  • Increase market penetration:

This strategy means offering more services to the same clients. The advantage of this strategy is that you may increase your income from the existing clients. However, the disadvantage of this strategy is that the clients may possibly underestimate your range of capabilities.

  • Open new markets:

This strategy means offering your existing services in a new market. Entering new market costs a certain amount of money to be invested in order to educate and nurture the new audiences. Still, under investing may lead to poor results and all the efforts may be wasted. In addition, being a specialist in a certain market is a competitive advantage that you may lose if you try expanding to compete in a new market.

  • Introduce new services:

This strategy means developing a new offering of services. Yet, developing a new service can take a considerable amount of time, effort and money. Even though this strategy may boost your recognition in the market, however it could reduce your attention on your main and unique area of expertise that made you brilliant in your market. In addition, introducing new services in your existing market may create a conflict of interest and the market may reject the new services you are willing to provide.

Implementing growth strategy

  • Organic growth:

Usually, this is the healthiest path to expansion since it is more consistent and useful than acquisition. Organic growth means that you develop your business from new or existing customers. A study should be done on your target customers to examine their needs and interests. So, by doing this research, your will be able to develop a market niche to focus on.

  • Mergers and acquisitions:

This implementation approach suggest that organizations include new expertise and knowledge, which is called buying growth. Focusing on significant gaps in service offerings helps the organization to adjust the power balance in a certain market by gaining more credibility. However, mergers and acquisitions sometimes lead to culture clashes, diluted brands and confusion in the marketplace.